CLIENT SAP AGENCY KOMMUNE-NOSLATE ECD / PARTNER JEFF REED ECD / PARTNER DANNY ZOBRIST Design / Art Director ALEX HANSON
Trilogy Immersive Experience
Brand Identity, Film & Motion Graphics, Exhibition Design & Graphics
From raw materials to end of life.
SAP’s latest and most extensive immersive experience for their flagship event of the year.
This remarkable endeavor showcases the integrated power of SAP's Intelligent Enterprise platform by taking attendees through an entire end-to-end process in an immersive encounter centered around a sustainable fashion brand: Trilogy.
VIDEO WALL INTRO TUNNEL
Trilogy represents an imagined heritage brand suffering slowing sales, a fractured supply chain, and stale product mix.
Facing a make-or-break moment, viewers are immersed in a visual and audio narrative where SAP solutions help transform Trilogy into an intelligent enterprise that today defines authentic, sustainable fashion for the next generation.
“Dazzling in scope, yet simple in pragmatic ease of innovation, a series of interactive and immersive displays demonstrate how Trilogy designed and delivered sustainable denim jeans in record time after one pair becomes a sensation on social media.”
“Trilogy was one of the most compelling displays of cloud-based innovation I’ve ever seen.”
From establishing brand identity to presenting tangible products on the shelves, KOMMUNE–NOSLATE scripted dozen-page narratives that are in congruence with 2D + 3D animations, interactive vignettes and touch-screens as well as programmable giant robots to create a totally seamless experience between various industries that make up SAP.