SAP Trilogy Immersive – STORY
CLIENT SAP
AGENCY KOMMUNE-NOSLATE ECD / PARTNER JEFF REED ECD / PARTNER DANNY ZOBRIST
DESIGN DIRECTOR ALEX HANSON
Designing the brand and exhibition visual language that is synonymis with a sustainable, tech forward fashion label.
So… we launched a fashion label. Literally, an entirely new brand – from identity to materials to manufacturing to distribution – for tech giant SAP.
What began as scripting dozen-page narratives after piling on tons of research on the latest sustainability practices in the denim industry ended with full blown 2D and 3D animations, programming interactive vignettes, fabricating robots, and aligning the backend controls for a totally seamless experience. And putting it all together in 12 weeks. Plus 10 international markets, including Mexico City, Beijing, and Tokyo. At the same time.
At Kommune-NoSlate, I was given the role to create not only the brand identity for said fictitious fashion label (which included its overall clothing and aesthetic) but a handsome graphics system which would be the future building blocks for the exhibition design, identity, graphics, video content, installations, interactive experiments and sound design.
Utilizing a signature red and three slashes that depicts the roman numeral three, it also represents the smallest but arguably most important detail in denim: the stitch. “Tril” for short, we created a bold motion language that works across all scales of media, from the small screen to 100ft tall video screens.
These are some samples of the visual system and type explorations that were created for both the brand and exhibition, which were later distributed to KNS’s programming and fabricating partners who were also contributing to the experience.
Grid system for poster ideation.
Original Logo exploration.
Overall branding icons for posters, interfaces and general motion graphics extras.
Kinetic type explorations for entrance and pillar screens.
Five panel screen entrance animation.
A major exhibition that dramatises and exemplifies SAP's end-to-end solutions by reimaganing a fictional sustainable fashion brand, Trilogy.
Execution of brand collateral and material application to create a sustainable fashion label.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi elit nisl, sollicitudin ut sollicitudin non, vehicula nec nibh. Sed at turpis odio. Mauris porttitor sapien leo, vel ullamcorper est pulvinar iaculis. Suspendisse at libero porttitor, elementum neque suscipit, dictum erat. Aliquam in gravida nisi. Phasellus ut vehicula odio. Nullam efficitur condimentum sodales. Duis ac lacus vitae mauris tempor aliquet.
Poster exploration
Manufacturing Hub
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi elit nisl, sollicitudin ut sollicitudin non, vehicula nec nibh. Sed at turpis odio. Mauris porttitor sapien leo, vel ullamcorper est pulvinar iaculis. Suspendisse at libero porttitor, elementum neque suscipit, dictum erat. Aliquam in gravida nisi. Phasellus ut vehicula odio. Nullam efficitur condimentum sodales. Duis ac lacus vitae mauris tempor aliquet.
Design exploration for touch screen menu, Manufacturing Hub.
Manufacturing Alert: design sequence and explorations for pillar displays, Manufacturing Hub.
Pillar, robots and touch screen story in syncronization.
In order from top to bottom, left to right:
A – Final pillar animation
B – Robot animation for timing
C – Pillar design + animatic
D – Ultra-wide touch screen activation design + animatic
Product Innovation Lab
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi elit nisl, sollicitudin ut sollicitudin non, vehicula nec nibh. Sed at turpis odio. Mauris porttitor sapien leo, vel ullamcorper est pulvinar iaculis. Suspendisse at libero porttitor, elementum neque suscipit, dictum erat. Aliquam in gravida nisi. Phasellus ut vehicula odio. Nullam efficitur condimentum sodales. Duis ac lacus vitae mauris tempor aliquet.
